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Reading Truck Rebrand: Focused on Customer Centricity

The Reading Truck rebrand improves the overall customer experience through digital transformation

Alan Farash, President & COO (left) with Eric McNally, Vice President of Sales & Marketing (right)

Reading Truck officially launched its rebrand in September to improve the digital experience for all customers and consolidate all brands into a one-stop shop.

“The objective of the rebrand is to enhance our customer focus and combine all things work-truck related under one brand,” said Reading President Alan Farash. “We are actively working to improve the customer experience with what we call ‘customer centricity.’”

A staple since 1955, Reading Truck continues to innovate digitally, while also making it easier for the customer to have access to the right people and information prior to placing an order.

Click here to hear more from Reading Truck’s President Alan Farash on the business unit’s rebrand.

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